How to segment your contacts into Lists

Why segment your contacts?

Contacts are more likely to engage with messages that match their needs and habits. By segmenting your audience, you can create more relevant marketing campaigns based on different conditions, such as:

• Contact properties;
• Previous orders and carts;
• Messages and interactions with your communications; 
• Products;
• Funnels

 This approach allows you to send the right message at the right time to each segment of your audience. 

E-commerce businesses that use segmentation and personalization generally see better customer engagement and improved return on investment from their marketing campaigns.

Types of lists available in Carts Guru

With Carts Guru, you can create two types of contact lists:

• Static lists;
• Dynamic lists.

Static lists

A static list is a list where contacts are added manually or through a contact import. The members of this list remain unchanged unless you manually add or remove contacts.

Example of use: You can create a static list containing contacts who participated in a specific event or who were imported from a file.

Dynamic lists

A dynamic list is automatically updated based on defined criteria. Contacts are automatically added or removed depending on whether they meet the configured conditions.

How it works:

• When a contact matches the defined criteria, they are automatically added to the list.
• When a contact no longer matches the criteria, they are automatically removed.

No manual action is required: the list automatically evolves based on the available data.

Example of use: Create a dynamic list containing customers who have made a purchase above a specific amount.

Result

Using contact lists allows you to better organize your audience and create more targeted and personalized marketing campaigns.

Segmentation helps you improve the relevance of your communications and optimize the performance of your campaigns.