Create your own email template using custom HTML

If you want to use your existing email templates, you can import the HTML code into Carts Guru. If you’re good at HTML, you can even code a new template from scratch. To do that, go to templates => email => select a use case => select “HTML”

To personalize your HTML emails, you will need to use some tags. Carts Guru provides a list of tags you can use in your templates (see below).

We recommend to always use {{contact.firstname}} and {{email.unsubUrl}}. Then, feel free to add as many additional tags as you want!

1. Contact:

• Contact first name {{contact.firstname}}
• Contact last name {{contact.lastname}}

1. Items (products or services):

• Total price of the item - all taxes included {{item.totalATI}}
• Label of the item {{item.label}}
• URL of the image {{item.imageUrl}}
• URL of the item {{item.url}}
• Item source {{item.src}}
• Price of the item {{item.amount}}
• Quantity of items in the cart {{item.quantity}}
• Item currency {{item.currency}}

1. Cart:

• Cart total - all taxes included {{basket.totalATI}}
• Cart recover URL {{basket.recoverUrl}}
• Recover URL with encapsulated discount {{discountRecoverLink:XXXX}}
• Cart currency (ex: EUR, USD, etc...) {{basket.currency}}

1. Others:

• Opt-out link {{email.unsubUrl}}

1. Variables regarding general cart information:

• How to display the currency (EX: ‘EUR’, ‘USD”, etc…) => {{basket.currency}}
• How to display the total amount of the cart => {{basket.totalATI}}
• How to use the cart recovery link => {{basket.recoverUrl}}
• How to display your customer’s name => {{contact.firstname}}
• Link so that your customer can unsubscribe => {{email.unsubUrl}}

2. Variables regarding item information:

To display all your item information, you have to add your html inside this tag.

{{#each basket.items as |item itemKey|}}

• How to display the product price => {{item.totalATI}}
• How to display the product quantity inside the cart => {{item.quantity}}
• How to display the product name => {{item.label}}
• How to display the product currency => {{item.currency}}
• How to use the product image url => {{item.imageUrl}}
• How to use the product url => {{item.url}}
{{/each}}

3. Variables regarding product recommendations:

To display all the product recommendations information, you have to add your html inside this tag.

{{#each basket.similarProducts as |item itemKey|}}

• How to display the product price => {{item.totalATI}}
• How to display the product quantity inside the cart => {{item.quantity}}
• How to display the product name => {{item.label}}
• How to display the product currency => {{item.currency}}
• How to use the product image url => {{item.imageUrl}}
• How to use the product url => {{item.url}}
{{/each}}

4. Variables regarding custom properties

To display variables that you send through a custom property.

• custom property on carts => {{basket.custom.XXX}}
• custom property on contacts => {{contact.custom.XXX}}
• custom property on orders => {{order.custom.XXX}}

5. Variables regarding discounts

To display your coupons code.

• Dynamic Discount => {{discount:XXXXX}}